ROKA is a creative direction and content systems studio built for brands that need clarity, consistency and scale — not more noise.

Led by Paul Jibson, a senior creative director with two decades of experience across film, brand storytelling and modern content strategy, we help tech companies, consultancies and purpose-driven organisations turn ideas into scalable, repeatable content ecosystems.

We’ve built narrative frameworks, interview formats, podcast systems, motion toolkits and global content workflows for clients including Thoughtworks, Apadmi, eBay, UN IOM, HOKA and Chatham House working across regions, teams and channels to keep everything aligned.

Today’s landscape demands more than standalone videos. Brands need embedded creative leadership that can unite teams, sharpen the story, and build intelligent content systems that deliver consistently across platforms.

That’s what ROKA does.

We operate as your fractional creative partner designing the IP, formats, structures and production models that make content faster to produce, easier to distribute and more effective for the business.

Not trend chasing.
Not one-off assets.

Just clear, intentional, scalable storytelling built for how audiences actually consume content today.