ROKA is a creative direction and content strategy studio built for the new era of brand storytelling.

Led by Paul Jibson, a creative director and producer with over 15 years of experience, we help startups and scale ups craft content with purpose from concept to delivery. With a background spanning film, branded content, and strategic campaigns, our work has reached millions online and earned recognition across platforms and industries.

Over the years, we’ve partnered with global tech firms, mission-driven NGOs, and breakthrough consumer brands including eBay, UN IOM, HOKA, EasyJet, Thoughtworks, and Chatham House. Whether working solo or leading multi-disciplinary teams, we've launched award-winning podcasts, short films, social series, and thought leadership campaigns.

But as the content landscape shifts, so does our approach.

In today’s AI-enabled, in-house-driven, attention economy, brands don’t need more agencies. They need embedded, strategic creative leadership - someone who can align internal teams, shape a coherent story, and build content systems that actually scale.

That’s where ROKA comes in.

We work as your fractional creative partner, helping you do more with less. Using smart strategy, lean production methods, and modern tools, we ensure every piece of content serves a clear purpose and delivers measurable value.

We’re not here to chase trends. We’re here to build content with intention, impact, and staying power.