eBay – Small Business Social Campaign

Client: eBay
Sector: Ecommerce / Financial Services
Services: Social Video Production, Campaign Storytelling, Multi-Format Delivery

Overview

To highlight the real-world impact of eBay’s small business loan offering, we created a campaign that told the story of a local entrepreneur who scaled their business with eBay’s support. The goal: inspire other sellers and humanize the financial product.

What We Did

• Produced a short-form video series centred on one small business owner

• Captured behind-the-scenes footage, interviews, and product context

• Delivered platform-optimized versions (9:16, 1:1, 16:9) for LinkedIn, Meta, and paid

• Developed a visual style and narrative arc consistent with eBay’s tone of voice

Result

A human-centred content series that connected with eBay’s seller community, elevated the brand’s support narrative, and drove engagement across organic and paid social channels.