HOKA – Social Video Series for BONDI X Launch

Client: HOKA
Sector: Sportswear / Performance Footwear
Services: Video Production, Social Content Strategy, Format Optimization

Overview

For the launch of the BONDI X—a carbon-plated running shoe engineered for performance—HOKA needed dynamic content that could connect with runners across digital channels. The brief: bold, energetic, social-first video that captured both form and function.

What We Did

  • Concepted and produced a series of short-form videos tailored for Instagram, YouTube, and paid social

  • Shot product and athlete content in various running environments to highlight technical features

  • Delivered multiple aspect ratios and lengths (16:9, 9:16, 1:1) for platform-native use

Result

A high-performance video suite that helped drive awareness, product education, and social engagement across multiple campaign touchpoints—supporting both HOKA’s brand and retail partners.